Supervalu hacked, Cub Foods shoppers exposed - KMSP-TV

Supervalu hacked, Cub Foods shoppers exposed

Posted: Updated:
EDEN PRAIRIE, Minn. (KMSP) -

Supervalu, Inc. on Friday confirmed a data breach affecting its computer network that processes debit and credit card transactions. The breach affects an unknown number of shoppers at Supervalu-owned stores, including Cub Foods, who used cards between June 22 and July 14, 2014.

Information possibly stolen

According to Supervalu, the “criminal intrusion” may have resulted in the theft of:

- Debit and credit card account numbers
- Credit card expiration dates
- Cardholder names

The company has not yet confirmed whether any cardholder information was stolen, and there's no evidence of misuse, but this announcement is being made “out of an abundance of caution.”

Stores affected

180 Supervalu stores and stand-alone liquor stores were affected by this breach. They are listed at www.supervalu.com under the Consumer Security Advisory section. The stores include:

Cub Foods

Farm Fresh

Hornbacher's

Shop 'n Save

Shoppers Food & Pharmacy

What Supervalu is doing

Once they were aware of the intrusion, Supervalu took immediate steps to secure the affected part of its network. An investigation, with the help of third-party forensic experts, is ongoing to determine how the network was breached and how many customers were affected.

“The safety of our customers' personal information is a top priority for us,” Supervalu CEO Sam Duncan said. “The intrusion was identified by our internal team, it was quickly contained, and we have had no evidence of any misuse of any customer data. I regret any inconvenience that this may cause our customers but want to assure them that it is safe to shop in our stores.”

Identity protection

Supervalu is offering customers whose payment cards may have been affected 12 months of identity protection services through AllClear ID. A call center to answer customer questions will be staffed Monday through Saturday from 8 a.m. to 8 p.m. CT, at (855) 731-6018. Customers can also visit www.supervalu.com under the Consumer Security Advisory section for additional information.

Business impact

“I think the big question will be what did they know and when did they know it?” said Nick Halter of the Minneapolis-St. Paul Business Journal. “Terrible timing for Supervalu. They just acquired those Rainbow stores, and at the same time Hy-Vee is moving into town. If they lose some consumer confidence right now, that's not going to help (Supervalu).”

Related breach affecting Albertson's

According to Supervalu, some stores owned and operated by Albertson's suffered a related breach. For more information on the Albertson's breach, visit albertsons.com, acmemarkets.com, jewelosco.com, or shaws.com.


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