Surfers Feeling Threatened In Asbury Park - KMSP-TV

Surfers Feeling Threatened In Asbury Park

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Asbury Park, New Jersey (My9NJ) -

A new development company iStar in Asbury Park, New Jersey, is using a surfboard to market their redevelopment project in the town. Surfers are up in arms about the use of their passion being castoff for marketing reasons.

Joe Woerner, head of New Jersey Surfriders Alliance, is very outspoken on the situation.

“We’ve been advocating for the last seven years against this development, so for them to kind of ignore the communities’ voice, and at the surf beach to plant a surfboard, it’s not the end of the world, but it felt like a slap in the face,” Woerner said.

Woerner isn’t only concerned about the redevelopment plan and the surfboard logo, but also that the people moving into the condos will not want a surfing beach in front of their property.

iStar has worked with Asbury Township to get the proposals passed. Some of the surfboards representing the company have been taken down, and many of the ones that remained have been hit with graffiti.

Since Asbury was hit so hard by Hurricane Sandy, you’d think hearing the word “redevelopment” would be a good thing. However, the Surfriders Alliance feels threatened by the new upcoming condos and are upset that the symbol of their culture is being featured for a marketing campaign for development that includes a project they oppose.

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