KMSP / WFTC Creative Manager: Promotion Manager-like position while also overseeing all on-air creative promotion and programming production planning, development, scheduling and execution for KMSP and WFTC, including original production, digital post treatment and web related promotion media. Works with VP/Creative services to develop marketing strategies and tactics based on station needs, creates and executes major marketing campaigns for news, web related entities, station projects, and other key programming, and even new local program development. In addition, will create and execute station image campaign, branding and development of consistent on-air presentation. This position entails direct supervision of producers, videographers, editors and on-air personalities, working with them to ensure consistency of creativity, tone and message. Responsibilities include strategic planning of breakthrough creative, development and review of promo copy from other producers, review and approval of promotional graphics, conducting regular meetings with producers/designers to brainstorm and manage timelines and prioritize day-to-day assignments. Position demands a constant flow of “out of the norm” creative ideas for TV station promotion and branding, superior script writing skills, strong organizational skills, innovative and seasoned production skills, and a good sense of research and targeting using Nielsen research.
Must be able to identify challenges and develop creative solutions on tight deadlines. Must be willing to effectively present and sell ideas internally, and able to work around other departments' needs and schedules to accomplish goals.
5 years' experience in Broadcast TV Promotion, preferably with previous managerial or supervisory experience.
College Degree Required Working knowledge, preferable proficiency in AVID editing and/or Final cut pro, in addition to working knowledge of Photoshop, after effects and a strong sense of navigating in various social media platforms and digital apps. Must be able to multitask and effectively manage multiple productions and personnel.
Flexibility to switch gears from one project to another with short notice, and ready
to improvise new solutions with limited resources and/or time. Capable of making quick decisions, and able to take advantage of promotional opportunities on short notice (i.e. breaking news coverage)
In addition, must be up to date on competition in the market, as well as trends/innovations in the industry.
Open minded to feedback and able to adjust accordingly to reach station goals. Teaching skills to advance production staff and great people skills to handle a range of personalities