Burger King rolls out "Proud Whopper" - KMSP-TV

Burger King rolls out "Proud Whopper"

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Behind the counter at a Burger King in San Francisco is a rainbow-colored menu board advertising a product the restaurant has never sold before and isn't selling anywhere else.

The item is the "Proud Whopper." There's nothing different about the sandwich aside from the fact it comes wrapped in a rainbow-colored wrapper.

The company says the point of the burger is to emphasize that everyone is the same inside, regardless of their sexual preferences.

The "Proud Whopper" will be available until the end of San Francisco's Pride Week on Saturday.

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