Senior Creative Services promotions producer - KMSP-TV

Senior Creative Services promotions producer

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KMSP is searching for a highly skilled, jack-of-all-trades to fill a Senior Producer position in the Creative Services department. Qualified candidates should have extensive experience crafting groundbreaking image campaigns for a major market television station.

A Senior Producer should think like a marketer on Madison Avenue, not Madison, Wisconsin. Traditional messaging is not acceptable, as the role will be expected to break with the recycled style of the past 30 years and move local television marketing into an ever-evolving landscape. Candidates should be able to craft spots with an emotional marketing appeal, rather than a laundry list of product features. Duties include: Developing concepts for year-long image campaigns, one-off promos, news promotables and social media outreach.

Candidates should be active on multiple social media channels and be able to bring ideas to the table for how to launch marketing messages across platforms. Familiarity with on-air, online, social and outdoor advertising messaging is required. Candidates should have a demonstrated track record of successful campaigns in a local television station environment. A demo reel that demonstrates a strong body of work should be submitted along with application. Required skills include strong writing, shooting, non-linear video editing, After Effects editing and Photoshop capability. Experience with other animation and graphics software programs is a bonus. An understanding of the Nielsen ratings system and competency in targeting key demos with strategic messaging is preferred.Candidate should be a highly regarded multi-tasker, extremely organized, very proactive and a strong self-starter able to work quickly and meet deadlines. Experience overseeing the work of others and offering constructive feedback that advances the quality of the work from the entire team is a plus. All other duties as assigned and deemed necessary.


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