WNBA to market to LGBT community - KMSP-TV

WNBA to market to LGBT community

Posted: Updated:
By DOUG FEINBERG
AP Basketball Writer

NEW YORK (AP) - The WNBA is launching a campaign to market specifically to the gay, lesbian, bisexual and transgendered community.

It's the first league to design such a campaign. The marketing push begins with the launch of a website on Wednesday and the signature event will be a nationally televised "pride" game between Tulsa and Chicago on Sunday, June 22. The league also plans to work with advocacy groups to spread a message of inclusion.

WNBA President Laurel Richie says the league has been marketing to the community for awhile on a local level. The league looked internally at its fan base and determined that 25 percent of lesbians watch games on television.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Follow Us!

Share Your Sports Photos & Video

Submit Your Sports Photos
  • SkyMore>>

  • Fever hold off Sky, 77-70

    Fever hold off Sky, 77-70

    Sunday, August 31 2014 12:15 PM EDT2014-08-31 16:15:02 GMT
    Briann January scored 19 points and Shavonte Zellous added 18 to help the Indiana Fever beat the Chicago Sky 77-70 on Saturday night in the opener of the Eastern Conference finals.
    Briann January scored 19 points and Shavonte Zellous added 18 to help the Indiana Fever beat the Chicago Sky 77-70 on Saturday night in the opener of the Eastern Conference finals.
  • Vandersloot leads Sky past Dream 80-77

    Vandersloot leads Sky past Dream 80-77

    Friday, August 22 2014 11:16 PM EDT2014-08-23 03:16:30 GMT
    Courtney Vandersloot made a tiebreaking jumper from the top of the key with 20 seconds left the Sky to an 80-77 win over the Dream in the first game of their WNBA playoff series.
    Courtney Vandersloot made a tiebreaking jumper from the top of the key with 20 seconds left the Sky to an 80-77 win over the Dream in the first game of their WNBA playoff series.
  • Catchings scores 25 to lead Fever past Sky, 71-67

    Catchings scores 25 to lead Fever past Sky, 71-67

    Sunday, August 17 2014 12:40 PM EDT2014-08-17 16:40:10 GMT
    Tamika Catchings scored 25 points and Briann January added 14 to help the Indiana Fever beat the Chicago Sky 71-67 Saturday night, securing the No. 2 seed in the Eastern Conference playoffs.
    Tamika Catchings scored 25 points and Briann January added 14 to help the Indiana Fever beat the Chicago Sky 71-67 Saturday night, securing the No. 2 seed in the Eastern Conference playoffs.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices