Using social media to turn pink into green - KMSP-TV

Using social media to turn pink into green

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Sue Benson is a working mother of three who used Facebook to post photos of her kids for out-of-town relatives. But when she became a real estate agent, she put Facebook to work.

Now on Twitter, YouTube, Linked-In, Facebook, and Pinterest, she's known as "the Pink Lady of Real Estate."

With these free social media tools, she's putting herself in front of thousands of potential buyers and sellers.

"It has grown my brand dramatically," explained Benson.

Along with Tweets and posts, she makes videos of houses she's selling for her YouTube channel.


According to research by the Website Marketing Group, 93 percent of marketers use social media for business. As a journalist, it's now part of my job to tweet and post about my stories and build my numbers of friends and followers. In fact, I began reporting the story you're reading now by tweeting, "Has social media changed your life?" Benson Tweeted back: "Social media..It is my life!"


"If you're a business person, if you're a media person, you've got to play in social media because you'll reach a core audience that's very loyal," stated Al Tompkins, senior faculty member at the Poynter Institute. "The number of followers that you have isn't nearly as important as whether you have the right followers -- the followers you really care about."

Benson cares about people who want to buy or sell a home, and she's meeting many of them through tweets and posts and her collection on videos on YouTube is growing.

"HGTV move over," she laughed. "I'm coming!"

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