Brooklyn Park bridge jumper could be charged after charity stunt - KMSP-TV

Brooklyn Park bridge jumper could be charged after charity stunt

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BROOKLYN PARK, Minn. (KMSP) - Police in Brooklyn Park spent hours searching the Mississippi River after someone was seen jumping off the 610 West River Road Bridge, but it turns out, jumper’s intentions were to raise money for charity by plunging into cold water.

The Hennepin County Water Patrol was called to the scene around 8:35 p.m.Wednesday and used helicopters and boats to scan the river. The search caused major traffic backups along Highway 610.

The river jump was all part of a social media trend called the “Cold Water Challenge” that involves documenting a jump into bitter cold water, then challenging others to do the same, or donate money to charity.


The man was wearing a life jacket and was able to swim safely to shore. Both the jumper and the individual who recorded the stunt and uploaded it to Instagram could face charges.

“This individual engaged in risky behavior that put both his life and the lives of first responders in jeopardy. I strongly advise against participating in attention seeking stunts that waste valuable resources,” Hennepin County Sheriff Rich Stanek said.


The U.S. Coast Guard has taken to Twitter to denounce the challenge, but offered safety tips should someone decide to take the plunge.

Have you been nominated to try the #ColdWaterChallenge? Maybe not the best idea, but you can do a few things to keep yourself safer.

We are pro lifesavers & we think the #ColdWaterChallenge is a dumb idea, but if you’re going to do it anyway, take care to finish alive.

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