18 Rainbow Foods stores are leaving the Twin Cities - KMSP-TV

18 Rainbow Foods stores are leaving the Twin Cities

Posted: Updated:
EDINA, Minn. (KMSP) - Roundy’s Inc. has announced it will be selling 18 Rainbow Food stores and exiting the Twin Cities for about $65 million.

Of the 27 Rainbow stores, 10 will be come Cub Foods, two will become Byerly's and six will remain Rainbow stores under different ownership. Roundy's is still looking to sell the remaining nine stores, but will close them if buyers cannot be found. The deal is expected to be finalized in the next two to three months.

“The economic downturn over the last few years, coupled with an increased competitive footprint in the Minneapolis-St. Paul market, has made it difficult for Roundy’s to keep the Rainbow banner competitive," Roundy’s chairman, president and CEO Robert A. Mariano said. "However, we believe the sale of these Rainbow stores to this group of local operators will provide those stores better stewardship in serving their communities in the Minneapolis-St. Paul market going forward. The transaction will also allow us to better focus strategically on growing our Mariano’s banner in the Chicago market and strengthening our business in our core Wisconsin markets."


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