Powdered alcohols no longer have label approvals - KMSP-TV

Powdered alcohols no longer have label approvals

Posted: Updated:
(Palcohol.com) (Palcohol.com)
FoxNews.com -

By CANDICE CHOI

AP Food Industry Writer NEW YORK (AP) - Don't expect powdered alcohol to hit store shelves anytime soon.

A product called "Palcohol" gained widespread attention online in recent days after it was reported that the Alcohol and Tobacco Tax and Trade Bureau approved the powdered alcohol, including vodka and rum varieties. But a representative for the federal bureau, Tom Hogue, said in an email to The Associated Press late Monday that the approvals were issued in error.

Hogue did not immediately respond to requests for further details, including how the error occurred. In an email message, Palcohol's parent company Lipsmark said "there seemed to be a discrepancy on our fill level, how much powder is in the bag." It said it will resubmit the labels for approval.

According to the website for the Alcohol and Tobacco Tax and Trade Bureau, multiple varieties of Palcohol received "label approval" on April 8. Palcohol said in an email at around 5 p.m. EDT that it agreed to surrender the approvals "a few hours ago."

The Alcohol and Tobacco Tax and Trade Bureau is a part of the Treasury Department.

Earlier in the day, Palcohol said in an email that its founder Mark Phillips was traveling and unavailable for an interview. It said it wasn't releasing any information on distribution or pricing, and the company's website doesn't provide details on how it makes powdered alcohol.

Robert Lehrman, who runs a beverage law website that initially reported on the product, noted that Palcohol had to have gone through an extensive process before reaching the label approval stage.

"An oversight of this nature does not ring true to me," Lehrman said in a phone interview. He suggested that the bureau may have heard back from lawmakers wanting more information on the powdered alcohols.

The concept of a powdered alcohol isn't new. John Coupland, a professor of food science at Penn State University, noted that there have been multiple patents filed on powdered alcohols over the years. One by General Foods Corp. in the 1970s says the product is made by absorbing the ethanol onto some sort of carbohydrate powder.

On its website, Palcohol says it plans to offer six varieties of powdered alcohol, including vodka, rum and four cocktails - Cosmopolitan, Mojito, Powderita and Lemon Drop. The site says that a package weighs about an ounce and can fit into any pocket. It warns people that the powder should not be snorted.

According to the site, Phillips came up with the idea because he is an "active guy" and wanted a way to enjoy an adult beverage after long hours hiking, biking or camping without having to carry around heavy bottles.

___

Follow Candice Choi at www.twitter.com/candicechoi

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Follow Us!

Share Your Photos & Video

  • Metro HeadlinesMore>>

  • At least 13 injured after shuttle bus crash at O'Hare

    At least 13 injured after shuttle bus crash at O'Hare

    Friday, August 29 2014 10:06 AM EDT2014-08-29 14:06:46 GMT
    At least 13 people, including an off-duty firefighter, were injured after a shuttle bus was involved in a crash near O'Hare International Airport, clogging traffic heading to one of the terminals at the start of the busy Labor Day travel period.
    At least 13 people, including an off-duty firefighter, were injured after a shuttle bus was involved in a crash near O'Hare International Airport, clogging traffic heading to one of the terminals at the start of the busy Labor Day travel period.
  • Paramedic becomes father after delivering own baby on Edens

    Paramedic becomes father after delivering own baby on Edens

    Friday, August 29 2014 9:51 AM EDT2014-08-29 13:51:24 GMT
    An off-duty paramedic delivered his own baby on the Edens Expressway Friday morning.The father -- who also works as a paramedic -- was in a vehicle heading northbound on I-94 near the Touhy Avenue exit when he stopped the car about 4:30 a.m. to deliver his own baby, according to Lincolnwood police and Illinois State Troopers.Officials could not immediately say if the baby was a boy or girl, but added that the family was OK.
    An off-duty paramedic delivered his own baby on the Edens Expressway Friday morning.The father -- who also works as a paramedic -- was in a vehicle heading northbound on I-94 near the Touhy Avenue exit when he stopped the car about 4:30 a.m. to deliver his own baby, according to Lincolnwood police and Illinois State Troopers.Officials could not immediately say if the baby was a boy or girl, but added that the family was OK.
  • IU student from Libertyville dies at sorority house

    IU student from Libertyville dies at sorority house

    An Indiana University spokesman says foul play isn't suspected in the death of a 20-year-old student from suburban Chicago at a campus sorority house.
    An Indiana University spokesman says foul play isn't suspected in the death of a 20-year-old student from suburban Chicago at a campus sorority house.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices