Connecticut hopes to sell riders on bus-only route - KMSP-TV

Connecticut hopes to sell riders on bus-only route

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(CTfastrak) (CTfastrak)
By STEPHEN SINGER

HARTFORD, Conn. (AP) - A half-billion-dollar bus-only corridor in central Connecticut is nearly a year away from opening, but officials are already trying to persuade commuters to leave their cars at home.

The state Department of Transportation is preparing a campaign to sell riders on the value of the 9.4-mile route called CTFastrak. The state is budgeting about $3 million for an 18- to 24-month campaign on radio, billboards, movie theater ads and the Internet.

The $567 million project has not lacked for critics shocked at the cost. The state is paying for $112 million, and the federal government will cover the rest.

The former president of the Central Connecticut Chambers of Commerce says he remains skeptical that it's needed. Michael Nicastro says the state will have to "market the tar out of it."

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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