H&M Earth Day Collection - KMSP-TV

H&M Earth Day Collection

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H&M is a go-to for affordable fashions and trendy staples. They are also doing their part to go green; they've added two sustainable style collections.

Marcellas Reynolds was here with a sneak peek at the new pieces hitting stores tomorrow.

Conscious Collection is part of H&M's efforts for a sustainable fashion future. Each piece in the collection is made from sustainable materials, including organic cotton, recycled polyester, recycled polyamide and TENCEL ®/Lyocell. New materials this year include, vegetable tanned leather and organic silk. 

* The sustainable share in each piece of this collection is more than 50 percent.

 *The price point is a bit higher, as you'll find a more elevated design depicted in the collection.

 *Conscious Collection has been a part of the H&M brand for 3 years and now they're launching  2 new collections on April 10th: Conscious ($14.95 -$59.95) and Conscious Exclusive (designed in collaboration with Ever Manifesto) ($17.95 - $549).

 *The collection is available in stores April 10th. Conscious will be available in all stores, and Conscious Exclusive will be available in 150 select H&M stores; both are available online.

*Amber Valetta is the face of Conscious and Conscious Exclusive and the Ever Manifesto girls are also models in the conscious exclusive campaign.

www.hm.com/us

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