Brain reacts to phone alert like rush from sex or heroin (sort o - KMSP-TV

Brain reacts to phone alert like rush from sex or heroin (sort of)

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When you hear that sound, do you ever wonder why you feel such an overwhelming urge to look and find out who is texting, calling, emailing?

It turns out there is some science behind the irresistible pull toward technology.

Dr. Richard Brent, a psychiatrist, says a chemical in the brain called dopamine causes this desire to seek out pleasure. It's the same chemical that is released with food, sex, cocaine, and heroin.

Dopamine and its effects were portrayed in the film "Awakenings," based on a true life work of Dr. Oliver Sacks, who tried increasing dopamine in his patients. Dopamine is also stimulated by unpredictability. You will want to look at that text more than ever if you don't know who is trying to reach you.

If you are trying to cut back on your cell phone cravings, try turning off the phone.

Doctors say just the buzzing of the cell phone can trigger a response in our brains difficult to resist.

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