Phusion agrees to stop selling caffeinated Four Loko - KMSP-TV

Pour one out for Four Loko, maker to stop selling caffeinated version

Posted: Updated:
Lone can littered on Park Avenue in Minneapolis Lone can littered on Park Avenue in Minneapolis
SAN FRANCISCO -

Pour one out for Four Loko, because the company that makes it announced it will halt production and sale of all caffeine and alcohol-infused beverages nationwide.

This announcement comes as part of a settlement reached with 20 attorneys general representing 19 states and the city of San Francisco. The name lives on, however, according to the Four Loko Twitter account:

@fourloko Four Loko is going nowhere! We are excited to continue to bring our loyal fans the products they LOVE! Thanks for your support! RT #4Loko!

Chicago-based Phusion Projects introduced the drink in 2005 but gained popularity in 2010 -- much to the chagrin of parents with college students -- as several reports emerged of binge drinking and ensuing blackouts. The company announced in 2010 it would remove the caffeine from all of its products. The mixture of caffeine, a stimulant, and alcohol, a depressant, is known to have potentially toxic consequences. The next year, Phusion agreed to provide alcohol content on can labels.

Phusion sells Four Loko without caffeine in 48 states and will continue to do so, president Jim Sloan told the Washington Post in an email statement.

Phusion not only agreed to stop producing the caffienated drink, they also won't advertise on school or college property except at licensed retailers and won't use models under age 25 who could appear underage. They also agreed to focus on ads that don't glorify binge drinking.

  • Most Popular StoriesMost Popular StoriesMore>>

  • 35 breathtaking views of Supercell clouds in Minnesota, Wisconsin

    35 breathtaking views of Supercell clouds in Minnesota, Wisconsin

    Sunday, July 27 2014 1:26 PM EDT2014-07-27 17:26:52 GMT
    Saturday night, North of the metro, a "Trail of Hail" made its way from Minnesota to Wisconsin. Large hail, some the size of tennis balls were reported in parts ofPolk County, WI. There were only a few storms but those storms were
    Saturday night, North of the metro, a "Trail of Hail" made its way from Minnesota to Wisconsin. Large hail, some the size of tennis balls were reported in parts of Polk County, WI. There were only a few storms but those storms were
  • Husband runs over wife in Minnetonka Beach, Minn.

    Husband runs over wife in Minnetonka Beach, Minn.

    Sunday, July 27 2014 11:19 PM EDT2014-07-28 03:19:10 GMT
    Police say it probably was an accident, but a Minnesota man is in jail and may be charged with criminal vehicular homicide after he ran over his wife in the lakefront community of Minnetonka Beach.
    Police say it probably was an accident, but a Minnesota man is in jail and may be charged with criminal vehicular homicide after he ran over his wife in the lakefront community of Minnetonka Beach.
  • Newborn dead, 14-year-old girl hospitalized in southern Minnesota

    Newborn dead, 14-year-old girl hospitalized in southern Minnesota

    Sunday, July 27 2014 5:15 PM EDT2014-07-27 21:15:10 GMT
    Police in southern Minnesota are investigating the death of a newborn baby and the hospitalization of a teenage girl in the small town of Butterfield, Minn. -- but they aren't releasing many details, and many rumors are swirling in place of answers.
    Police in southern Minnesota are investigating the death of a newborn baby and the hospitalization of a teenage girl in the small town of Butterfield, Minn. -- but they aren't releasing many details, and many rumors are swirling in place of answers.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices