Phusion agrees to stop selling caffeinated Four Loko - KMSP-TV

Pour one out for Four Loko, maker to stop selling caffeinated version

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Lone can littered on Park Avenue in Minneapolis Lone can littered on Park Avenue in Minneapolis
SAN FRANCISCO -

Pour one out for Four Loko, because the company that makes it announced it will halt production and sale of all caffeine and alcohol-infused beverages nationwide.

This announcement comes as part of a settlement reached with 20 attorneys general representing 19 states and the city of San Francisco. The name lives on, however, according to the Four Loko Twitter account:

@fourloko Four Loko is going nowhere! We are excited to continue to bring our loyal fans the products they LOVE! Thanks for your support! RT #4Loko!

Chicago-based Phusion Projects introduced the drink in 2005 but gained popularity in 2010 -- much to the chagrin of parents with college students -- as several reports emerged of binge drinking and ensuing blackouts. The company announced in 2010 it would remove the caffeine from all of its products. The mixture of caffeine, a stimulant, and alcohol, a depressant, is known to have potentially toxic consequences. The next year, Phusion agreed to provide alcohol content on can labels.

Phusion sells Four Loko without caffeine in 48 states and will continue to do so, president Jim Sloan told the Washington Post in an email statement.

Phusion not only agreed to stop producing the caffienated drink, they also won't advertise on school or college property except at licensed retailers and won't use models under age 25 who could appear underage. They also agreed to focus on ads that don't glorify binge drinking.

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