CORPORATE CASUAL: Target ditches professional dress rule - KMSP-TV

CORPORATE CASUAL: Target ditches professional dress rule

Posted: Updated:
MINNEAPOLIS (KMSP) -

Everyone has heard the cliché that you should dress for the job you want, not the job you have -- but Target is putting the expectation of professional dress aside in favor of a more relaxed approach.

Although the move won't really change corporate culture, it will change the way the culture works -- and employees aren't complaining.

In the past, a tie or sport coat was required for men and jeans were off-limits for women, but the policy that went into effect on Tuesday gives broad discretion to employees when deciding what to wear. In fact, they can live casual Friday whenever it's appropriate under the new policy called "Dress for Your Day."

Target says they made the decision to give employees more flexibility and choices when it comes to their wardrobe options as well as making the company more competitive when it comes to recruiting new talent.

"The word on the street is that Target is a very buttoned-up, straight-laced, traditional company," Cali Ressler, a productivity consultant, told Fox 9 News.

According to Ressler, a casual workplace might portray a more relaxed image, but she cautions that corporate culture won't change just by changing how it looks.

"Right now, they're in a traditional work structure where it's 8-5 in your chair, in the office building where they're treated like children," Ressler said. "Wearing jeans isn't going to help that."

So far, however, employees say it has seemed to improve morale.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Loyal dog stands guard over companion

    Loyal dog stands guard over companion

    Tuesday, July 22 2014 5:43 PM EDT2014-07-22 21:43:33 GMT
    An image of a pit bull standing guard over his female companion has gone viral and touched the hearts of hundreds.
    An image of a pit bull standing guard over his female companion has gone viral and touched the hearts of hundreds.
  • These men robbed Pawn America, shot employee in Roseville

    These men robbed Pawn America, shot employee in Roseville

    Wednesday, July 23 2014 4:16 PM EDT2014-07-23 20:16:00 GMT
    Police have released surveillance video and photos from an armed robbery and shooting at Pawn America on Rice Street in Roseville, Minn. The robbery and shooting happened just before 6 p.m. Monday, July 21.
    Police have released surveillance video and photos from an armed robbery and shooting at Pawn America on Rice Street in Roseville, Minn. The robbery and shooting happened just before 6 p.m. Monday, July 21.
  • Advocates warn Vikings stadium could be 'death trap' for birds

    Advocates warn Vikings stadium could be 'death trap' for birds

    Thursday, July 24 2014 12:10 AM EDT2014-07-24 04:10:58 GMT
    Construction of the new stadium for the Minnesota Vikings is going ahead at a good clip, but not everyone is thrilled about the materials being used -- particularly the clear glass set to make up much of the façade.
    Construction of the new stadium for the Minnesota Vikings is going ahead at a good clip, but not everyone is thrilled about the materials being used -- particularly the clear glass set to make up much of the façade.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices