Heroin marketing capitalizes on choice - KMSP-TV

Heroin marketing capitalizes on choice

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Heroin use is a growing problem in the Twin Cities -- it's pure, there's plenty of ways to do it and it holds a massive death toll.

Recently, Hennepin County Sheriff Richard Stanek has witnessed the heroin market explode with 54 overdose deaths in Hennepin County alone last year -- that's more than one per week. A few years ago, there wasn't even one heroin death per month.

Stanek said the marketing techniques that enhance the user's ability to choose method are a big part of the problem. There's several ways to do it, but police know what to look for, whether it be balloons, bindles, powder, needles -- the list draws on.

Read more: Recovering addicts share cautionary tales at heroin forum

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