Some people who don't even like football will tune in to the Super Bowl just to watch the ads, and the owners of one small egg farm near Duluth, Minn., hope their business might get a boost from a spot on the national stage.
Locally Laid Egg Company, based in Wrenshall, Minn., entered a national competition that helps small businesses get exposure. Now, the owners are in the final four even though they never dreamed they'd make it this far.
With a population of 397, there's a good chance a visitor will find more chickens than people in Wrenshall.
"We stand behind our tagline: Local chicks are better," Jason Amundsen, co-owner of the mom-and-pop organic egg farm, assured.
Amundsen and his co-owners made a video featuring their story -- and that could be what lands them a free commercial worth millions of dollars.
Intuit, the company that sells Turbotax software, is sponsoring a contest called "Small Business Big Game." The winner with the most votes and most compelling story will get a professionally produced ad during the Super Bowl that features their small business.
"When we found out we were in the top four, it just didn't even make sense," Lucie Amundsen admitted.
Amundsen told Fox 9 News they wouldn't have got this far if it weren't for their local community.
"They had a rally; they bought lawn signs," she said.
The contest began last July with a field of about 15,000 contestants. Now, Locally Laid Egg Company is facing off against a pet food business in North Carolina, a natural compost company in Idaho, and a girls' toy maker in California.
This year, the going rate for a 30-second Super Bowl ad is about $4 million. Andy Rhode, with Fallon -- the Minneapolis ad agency behind many memorable commercials, said winning would bring tremendous exposure.
"The press before it, the press after it, the press on Twitter, Facebook, Instagram," he explained.
Yet, no matter what happens, the Amundsens say they've already won something special.
"It's really hard to emphasize how bizarre it is to have these two yahoos on a field in Wrenshall, Minnesota making an impact that's felt around the world," Amundsen said.
Voting is officially closed, and the winner will be announced on Jan. 31; however, since they made it this far, the Amundsens will join the other contestants in New York this week for an all-expenses-paid trip to the Super Bowl.