Times Square draws people from around the world like one guy from Norway, who said that people back home do watch the Super Bowl. A couple from London had another way of describing the spectacle that is the Super Bowl: "razzmatazz" and "brilliant."
As the game descends on New York and New Jersey, so, too, will a global media. More than 5,000 press credentials have been issued, including a record number for international media.
Formal Super Bowl champ and bilingual commentator Brady Poppinga and the team from FOX Deportes will become the first U.S. Spanish-language network in NFL history to broadcast the Super Bowl this year.
Like Americans, many international viewers tune in for all those commercials.
Chris Parsons, the NFL's VP of International, says the game is growing in markets like Canada, Mexico, and China.
Next season, the NFL will play three games in England's Wembley Stadium. SKY NEWS correspondent Paul Kelso says those contests across the pond and a Super Bowl in New York boosts the games global appeal.
Back in Times Square we found a mother and daughter from Brazil. Like in much of the world, soccer is still king in that country. But football is gaining ground.
The love of the game translates to any language.