STUDY: Facebook will lose 80% of its users by 2017 - KMSP-TV

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STUDY: Facebook will lose 80% of its users by 2017

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MINNEAPOLIS (KMSP) -

A new study out of Princeton University says Facebook is going to lose 80 percent of its users by 2017.

Princeton's Department of Mechanical and Aerospace Engineering says Facebook will see a huge drop in usage rates between 2015 and 2017.

The study used epidemiological models used to study infectious disease, which can be used to understand adoption patterns, determining Facebook has "already reaches the peak of its popularity and has entered a decline phase."

However, researchers looked at Facebook's potential pending doom from the lens of a site some users may remember: MySpace. 

Facebook has 874 million users worldwide and has evolved to offer users much more than MySpace ever did -- a place to connect with friends, share photos, thoughts, news -- whereas MySpace only generated 76 million users, membership peaking around 2008, and shifted from a communication platform to a hub for emerging musical artists.

Researchers then looked at Google Trends to take a closer look at adoption rates, meaning they analyzed how many times "Facebook" appears in Google's analytics, not necessarily a solid indicator of a site's health, especially as many users transition from desktop to mobile usage.

For now, people are still talking on Facebook. Tell us what you think.

PDF: Full study: http://arxiv.org/pdf/1401.4208v1.pdf

 

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