GIFT CARD GAFFE: Thousands of Target cards not activated - KMSP-TV

GIFT CARD GAFFE: Thousands of Target cards not activated

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It seems Minneapolis-based Target has another problem this holiday shopping season. Completely separate from the data breach, Fox 9 News has learned thousands of gift cards sold over the holidays weren't properly activated.

The recent data breach soured the holiday spirit for some 40 million credit and debit card holders who shopped at Target between Nov. 27 and Dec. 15, but now, some gift card recipients are also rankled after finding out their present was worth about as much as lump of coal at the register.

The latest black eye for the bulls-eye brand has caused headaches for customers and store employees alike as shoppers tried to spend their holiday cash only to find out their gift cards weren't properly processed at checkout and had no value.

A source confirmed to Fox 9 News that cashiers scanned the wrong code on the cards, and that the mistake could impact up to 40,000 gift cards sold across the cross the country.

A Target spokesperson told Fox 9 News the company is aware that some gift cards weren't activated correctly; however, they say customers can go to the guest services desk or call the number on the back of the card for help.

Unfortunately, the same call volume issues that hit the retailer after the data breach seemed to extend to that phone number as well. When Fox 9 called the number, a recording stated, "We're sorry, but we are extremely busy. So, the wait to speak to a team member is much longer than usual. If your question is urgent, please stay on the line. Otherwise, you may want to call back in a bit."

With the phone lines swamped, the frustration is mounting for customers who were told they'd have to bring in a gift receipt with the gift cards to have them honored; however, the Target spokesperson told Fox 9 News that's not the case.

Target continues to add to its call center capacity, and the company has also sent clear instructions on how to take care of the cards that weren't activated to all stores, the spokesperson added.

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