Debating the message of viral ads from Dove, Pantene, Special K - KMSP-TV

Debating the message of viral ads from Dove, Pantene, Special K

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Three commercials by Dove, Pantene and Special K have gone viral. They explore the double standards that exist between men and women, as well as women and their self-esteem.

The Dove ad shows women describing themselves to a sketch artist. Then people who had just met the women describe them to the sketch artist. The women are then shown the two sketches: the image they have of themselves and the image someone else has of them.

The Special K ad features a store they created. The clothing has labels that contain critical things women say about themselves, and the women are horrified by what they're reading.

The ads are getting some criticism, though. Most Pantene and Special K commercials use attractive people who are in shape.

Marketing expert Adam Hanft says you should expect to see more of these issue-oriented ads online targeting women. They are trending.

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