Most Facebook users have started typing a post and then thought the better of it, opting instead to refresh the page and abandon the idea -- but that doesn't mean the site doesn't have a log of it.
Fox 9 News spoke with Jason Douglas about why Facebook would want to keep what users don't say.
A: [Facebook is] very against self-censorship -- that's the practice of going through and typing something and -- before you send it -- really thinking, 'Should I be saying that to the public? Do I want everyone to know whatever the heck that is?' They want people to continuing to push out content at a regular basis without second guessing themselves.
Q: So, are they saving these non-posts somewhere?
A: What they're doing is they're aggregating all those posts in certain trending topic buckets. So, if there's something negative about a brand or about Facebook itself, they're going to put it in a pool and say, 'There's a lot of negative chatter about this' -- or 'positive chatter.' Right now, they can't save actual text, but they soon will have that capability.
Q: What happens, though, if you have a moment where maybe you aren't thinking clearly for a variety of reasons -- or if you're angry about something and start to bang out this message and then decide, 'I'm not going to post this." Couldn't that come back to haunt somebody in a way?
A: It could. Again, once they get the text totally clear on what the post is, then yes -- but this is still not released to the public. There's still no fear of this content, that is private and never published, ever being published at this time. This is more for their intelligence.
Q: I think we'd be concerned anyway, that somebody else has their hands on something we didn't intend to have anybody see.
A: That's the key thing. If you were going to post something and once you press send, yes, it's public -- but now, people do know about your first thought, your initial thought.
Q: Should we be upset or cautious about this?
A: If you want to get around this -- if you want to make sure what you're posting is correct, what you want people to know whether it's private or public, first draft it in Word documents or anything like that. Or, through HootSuite, not through Facebook itself. This is only for the web and mobile version now.
Watch the video to also hear Douglas comment on Facebook's plan to roll out video ads on the site.