Different beer marketed to different races? - KMSP-TV

Different beer marketed to different races?

Posted: Updated:
NEW YORK (MYFOXNY) -

The beer you buy in a predominantly black neighborhood in Harlem is a lot different from what you find in other communities. It's bigger, the alcohol content is greater, and so is the danger. Is it racial stereotyping or just smart marketing?

The shelves of the store are full of King Cobra, Olde English 800, Colt 45, and Steel Reserve -- beer so strong it's called malt liquor. The ads for these brands are just as tough as the names. They get celebrity endorsements from gangsta rappers like Snoop Dogg.

It's a world away from Coors Light, which features country music star Jason Aldean, or the Corona Extra image of beautiful women on a beach.

The ads aren't the only difference. The malt liquor containers are bigger: a 40-ounce bottle versus a standard 12-ounce bottle.

Some black leaders and clergy, including Rev. Michael Faulkner, have denounced malt liquor as reinforcing negative stereotypes and aggravating substance abuse issues.

A new medical study found that malt liquor drinkers represented 50 percent of the beer drinkers who visited a Baltimore emergency room. More alcohol opens the door to more problems, according to Dr. Ruben Olmedo.

Malt liquor is legal. Manufacturers urge consumers to drink responsibly.

Rev. Faulkner said that ultimately individuals are responsible for their own actions, but when the community is saturated, the deck is stacked against them.

  • Manhattan NewsManhattan NewsMore>>

  • NYPD Twitter hashtag backfires

    NYPD Twitter hashtag backfires

    Tuesday, April 22 2014 9:14 PM EDT2014-04-23 01:14:35 GMT
    An NYPD plan intended to better connect with the community seems to have backfired a bit. The police department asked its twitter followers to share pictures of themselves with New York City police officers using the hashtag "myNYPD." Some did share nice pictures, but others not so much.Some of the first pictures posted showed regular citizens standing with very friendly looking police officers.
    An NYPD plan intended to better connect with the community seems to have backfired a bit. The police department asked its twitter followers to share pictures of themselves with New York City police officers using the hashtag "myNYPD." Some did share nice pictures, but others not so much.Some of the first pictures posted showed regular citizens standing with very friendly looking police officers.
  • Airbnb fights NY attorney general's subpoena

    Airbnb fights NY attorney general's subpoena

    Tuesday, April 22 2014 7:06 PM EDT2014-04-22 23:06:24 GMT
    Renting out someone's apartment is an easy way to get an inexpensive place to stay if you're a tourist, and cheaper and more convenient than most hotels. But now the government is stepping in and trying to get a handle on a booming business that may not be playing by the rules. State Attorney General Eric Schneiderman is squaring off in court with multi-million dollar Internet company Airbnb.
    Renting out someone's apartment is an easy way to get an inexpensive place to stay if you're a tourist, and cheaper and more convenient than most hotels. But now the government is stepping in and trying to get a handle on a booming business that may not be playing by the rules. State Attorney General Eric Schneiderman is squaring off in court with multi-million dollar Internet company Airbnb.
  • Tavern on the Green to reopen with new owners, look, menu

    Tavern on the Green to reopen with new owners, look, menu

    Tuesday, April 22 2014 6:06 PM EDT2014-04-22 22:06:28 GMT
    The new Tavern on the Green is all about the details. From the sheep's head on the fireplace (an ode to Sheep Meadow across the way) to the gold leaf trim in the dining room, everything is a reminder that you're sitting in Central Park. Owner Jim Caiola and his life partner spent the last two years and $20 million redoing the inside of the iconic restaurant after it went bankrupt in 2009.The old-fashioned Crystal Room is gone but now there is a more modern-looking glass wall.
    The new Tavern on the Green is all about the details. From the sheep's head on the fireplace (an ode to Sheep Meadow across the way) to the gold leaf trim in the dining room, everything is a reminder that you're sitting in Central Park. Owner Jim Caiola and his life partner spent the last two years and $20 million redoing the inside of the iconic restaurant after it went bankrupt in 2009.The old-fashioned Crystal Room is gone but now there is a more modern-looking glass wall.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices