IPAD EXCHANGE: Target offers minimum of $200 in-store credit - KMSP-TV

IPAD EXCHANGE: Target offers minimum of $200 in-store credit

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Big name retailers are not waiting until Black Friday to start tempting you with those sweet deals. A new promotion at Target already has customers lining up to sell.

The Minnesota-based retailer has started up an old iPad exchange where customers can turn in their device for a minimum of $200 in-store credit. That money can even be used toward an upgrade to the iPad Air or be put toward other merchandise.

"I want something that's a little more flashy," Target shopper Greg Gausewitz admitted.

He spent a part of his Tuesday evening at the Target in downtown Minneapolis to trade in his 1st-generation iPad for a 4th-generation model. Even for his 1st-generation iPad, Greg gets a $200 credit. Try and sell that very model online at sites like Gazelle.com, and it'll only fetch about $70.

To be eligible for the trade in deal at all, the iPad must be able to power on and the screen has to be free of any scratches.

Many consumers, like Gausewitz, just want an upgrade, not necessarily the very latest model iPad.

"The iPad Air is another 100 bucks, it's just a little thinner, but from a functionality standpoint it's not that different," he said.

Retail experts expect the move to quickly become a trend this season.

"Now we're going to get hit. Wham!" exclaimed University of St. Thomas Marketing professor, David Brennan, Ph.D.

According to Brennan, a shorter shopping season could have customers clamoring this year.

"We only have 26 selling days, including Black Friday, to Christmas," noted professor Brennan.

Last year, there were 6 more days. Brennan believes that intensifies pricing and promotion offers. Yet, Brennan does not believe Gausewitz's perspective will dominate the marketplace.

"There are always people out there that we would call in marketing term the innovators the people that want to be on the cutting edge. So it's the difference between a product that's a year old, and having product that's state of the art, today," noted the marketing professor.

Brennan expects Target is offering the kind of exchanges other retailers will soon replicate.

"There are large groups of people that are willing to spend a disproportionate amount of their income on these new products."

Target's iPad exchange applies only at locations that have a Mobile Store inside. The deal lasts only through Nov. 9. Afterward, customers can still turn to Target's every day electronic credit and receive up to $300 in exchange for a working iPad.

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