How much would you pay for a good night's sleep? If you equate comfort with cost, then there's a pillow that's perfect for you.
For $675, the people at Sleep Studio in New York City are offering what they say is the answer to insomnia.
It's a hypoallergenic white Siberian Goose Down Pillow, completely made in the USA.
If you think that's expensive, the store also sells an $825 shearling pillow and $2,700 blanket to match.
The store's mission, according to its owner, is to get people to pay attention to their sleep. According to the store owner, people spend so much time taking care of their comfort during the day, but often consider sleep a speed bump. Humans spend so much time sleeping, but we often neglect the vital importance that sleep serves to our well being.
The store offers four sections, each dedicated to a different aspect of sleep: awaken, refresh, relax, and dream.
Awaken is intended for the morning. It contains items like lights, shaving kits, and caffeinated teas. Refresh takes notes from the health benefits of taking a nap or mid-day. It focuses on decorative water carafes and homeopathic energy remedies. Relax readies shoppers for bed with pajamas, suede slippers, books, reading lights, and decaf teas. And finally, dream offers sleep bath salts, soft blankets, and homeopathic sleep remedies. The store also offers lingerie, furniture, travel accessories, candles, and high-grade sex toys.