New numbers show surge in female football fans - KMSP-TV

New numbers show surge in female football fans

Posted: Updated:
CHICAGO (FOX 32 News) -

After decades of sitting on the sidelines, new numbers show a surge in female football fans.

The growing trend is big business to retailers—from Marie Claire's Savvy Girl's Guide to Football to Chicago Bears Ladies Night Football 101.

"I believe that because I'm starting to learn more about it," says tourist Candi Kraning.

"I'm going to sit and watch the football game tonight!" Chicagoan Markeisha Jordan sarcastically remarks. "No. So I'm not really interested as much, but I do have friends and female cousins that are really into it and I support it, it's cool."

Monica Murphy Vargas leads a digital community of Chicago's female sports fans on SportsDivasInc.com. She says the NFL's marketing to women is bigger and better.

"The league now constitutes 45 percent of their fan base as women," Vargas explains. "New lines for women that hug their curves, that are feminine, but also show their fandom, that are not pink but actual true team colors."

Another company looking to capitalize is Victoria's Secret and its Pink collection of Chicago Bears apparel for women.

Vargas says the ladies love football for different reasons than their male counterparts.

"Women can follow their favorite players... Players now share so much more information on social media, from the birth of their children to their reaction after games and you actually see a lot from their wives and family members as well," said Vargas.

Bears' quarterback Jay Cutler's wife, Kristin, has more than a million followers on Twitter and tweets about her jewelry and shoe line - appealing to the 1/3 of female football ticket holders.

Girl power in the league is growing.

"All it takes is going to Soldier Field or out to a sports bar on Sunday to see how many women are active participants when it comes to Chicago sports," said Vargas.

The Chicago Bears Ladies Night Football 101 is Tuesday, November 12th, 5-9 p.m. The event at Soldier Field features an exclusive tour of the Bears locker room, equipment demonstration and autographs from current bears players.

Follow Us!

Share Your Sports Photos & Video

Submit Your Sports Photos

Share Your Photos & Video

  • SportsMore>>

  • Bears' Charles Tillman placed on IR

    Bears' Charles Tillman placed on IR

    Monday, September 15 2014 5:45 PM EDT2014-09-15 21:45:49 GMT
    Chicago Bears cornerback Charles Tillman was placed on season-ending injured reserve after suffering another injury to his right triceps muscle Sunday night versus the 49ers.
    Chicago Bears cornerback Charles Tillman was placed on season-ending injured reserve after suffering another injury to his right triceps muscle Sunday night versus the 49ers.
  • Bears fans still thrilled by Sunday night comeback

    Bears fans still thrilled by Sunday night comeback

    Monday, September 15 2014 9:43 AM EDT2014-09-15 13:43:19 GMT
    Fans who stayed up to watch the Bears vs. 49ers game Sunday night got a pleasant surprise.
    Fans who stayed up to watch the Bears vs. 49ers game Sunday night got a pleasant surprise.
  • Jay Cutler rallies Bears past 49ers in fourth

    Jay Cutler rallies Bears past 49ers in fourth

    Monday, September 15 2014 7:59 AM EDT2014-09-15 11:59:43 GMT
    Jay Cutler passed for three fourth-quarter touchdowns after much of Chicago's starting defense went down, and the Bears beat the San Francisco 49ers 28-20 Sunday night to spoil their Levi's Stadium debut.
    Jay Cutler passed for three fourth-quarter touchdowns after much of Chicago's starting defense went down, and the Bears beat the San Francisco 49ers 28-20 Sunday night to spoil their Levi's Stadium debut.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices