What's behind the lost tiger posters in Minneapolis? - KMSP-TV

What's behind the lost tiger posters in Minneapolis?

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photo by Rob Olson / FOX 9 News photo by Rob Olson / FOX 9 News

Some strange lost cat posters have appeared around Minneapolis, featuring a snarling tiger named "Pickles."

"Reward for lost cat," the poster says. "Please call with any information. We'll make it worth your while!!!"

We were intrigued enough the call the number listed on the poster this morning, and got the following pre-recorded message:

"Hey, have you found our tiger? Can you hold onto him for like --- I mean like a week or so? We're in Vegas, baby! We got here thanks to the new Caesars Jackpot scratch game from the Minnesota Lottery, and you can too. Alright, thanks for calling, high roller!"

That's right, it's a Minnesota State Lottery promotion for a scratch-off game, but it's a smart piece of Hangover-inspired marketing that made at least one person's day.

The scratch off game has three $1 million prizes and trips to Las Vegas.

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