Uber, an on-demand car service with a presence in 17 NFL cities including Minneapolis, has partnered with the NFL Players Association to provide sober rides to players this season.
"The goal for us is to change behavior," said DeMaurice Smith, NFLPA executive director.
Driving under the influence is a problem that's plagued NFL teams. The Minnesota Vikings are no exception, evidenced by the three-game suspension fullback Jerome Felton will serve for his DUI arrest last June.
Uber uses GPS to locate users who can requests a black town car with the push of one button from a mobile app. As an incentive to use the car service, NFL players will get a $200 credit.