"Phubbing" is an emerging tech term is emerging -- and anyone who grabbed a smartphone to look it up during a conversation with someone else is guilty of it.
Even 2-year-old Izzy, a mutt who loves treats, clearly hates it when her human is more interested in her smartphone.
"If I have my phone out when we're in bed or anything, she'll kind of paw at the phone saying, 'Get rid of the phone! Pet me instead!" Kelsey Stricker said. "I feel bad saying it, but yes, I do snub my dog for my phone."
That's where the word phubbing comes along. It's not in any dictionary and it sounds awkward when you ask about it, but most people have been phubbed. That's why an Australian who is tired of the relentless, often remorseless, ignoring of others in favor of a phone has started an online campaign to stop phubbing.
"If phubbing were a plague, it would decimate six Chinas," the campaign explains.
FOX 9 showed the site to communications professor Kent Kaiser, who embarked on a 2,000-tweet campaign last year about dining etiquette.
"I did cover smartphone use while dining," he said. "My advice was to leave the phone in the car entirely."
All students in his department are required to take an etiquette class in order to prepare the screen-fixated students to be respectful employees.
"If you pulled out the newspaper while you were at dinner, what would people think?" Kaiser asked. "They'd go crazy, and that's what you're doing when you pull out Twitter."
Kimberly Koehler is a dating coach, and she told FOX 9 News some of her clients have ruined dates with incessant texting, tweeting and posting -- often about the very date they're on.
"I think we're starting to not be as present in life," she said.
Koehler said even first dates can't escape a phubbing, and there are now Facebook pages -- ironically -- dedicated to showing just how offensive and pervasive phubbing has become.
"What I always recommend people to do when they sit down at a table with someone for the first time is literally pick up their phone and say, 'Excuse me for a moment. I'm going to go ahead and turn off my phone," Koehler explained.
Often, people phub one another all at once. Sometimes no one cares , but sometimes, everyone is just mutually rude.