Football season is finally upon us, and this week, it's making its way to your cereal bowl.
Wheaties just released a photo of the first of three boxes that feature Minnesota Vikings running back and 2012 MVP Adrian Peterson. The first of the triage is set to be on U.S. store shelves this week.
In a press release, Wheaties called Peterson an "inspiration both on and of the football field."
Peterson dedicates his time to several charities, including his All Day Foundation to raise awareness and funds for programs that help foster the futures of at-risk kids.
Peterson also grabbed an ESPY for Comeback Athlete of the Year in July after rushing for 2,097 rushing yards last season, nine yards short of breaking the NFL record for yards in a season. All of that happened after what could have been a career-ending ACL tear in Dec. 2011.