Wendy's Receives Frosty Response For New Logo - KMSP-TV

Wendy's Receives Frosty Response For New Logo

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Wendy's has a new logo featuring a slightly older-looking red-head- and some say a subliminal message.

People have been trying to figure out the meaning of the word "Mom" that's hidden in her collar.

The Vice President of Communications for the restaurant released a statement saying "we are aware of this and find it interesting that it appears our Wendy cameo has ‘mom' one her ruffled collar. We can assure you it was unintentional."

Originally, the logo featured founder Dave Thomas' then eight year-old daughter.

That was 29 years ago.

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