Adidas unveils running shoe with springs - KMSP-TV

Adidas unveils running shoe with springs

Posted: Updated:
Photo courtesy Adidas America Photo courtesy Adidas America
Adidas' website graphic introducing the Springblade. Adidas' website graphic introducing the Springblade.
MYFOXNY.COM -

Sports apparel and shoe company Adidas has just announced a new running shoe that claims it will release more energy every stride you take on the road to the finish line. How? With 16 "high-tech" plastic so-called Energy Blades instead of the usual foam midsole.

The shoe is called (what else) the Springblade.

"The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet," the company claims in a press release.

But does that concept really work? Runner's World magazine, which conducts extensive tests on running shoes, is skeptical. Although RW hasn't yet thoroughly tested the shoe, it points out that "gains from energy return may be offset by the added weight of the shoe." The shoe is set to weigh in at 12.8 ounces, three ounces heavier than the company's other springy shoe called the Energy Boost.

Adidas introduced the shoe this week with the hashtag #springblade and an email signup form on its website so that runners can get in a virtual line to buy the shoes as soon as they come out.

The Springblade will be available on August 1 and retail for $200, according to the press release. That's a significant premium above even some of the most expensive running shoes on the market already. For example, the top-of-the-line shoe model from Newtown costs $175. The Brooks Adrenaline GTS, one of the best-selling shoes at running specialty stores, retails for a comparatively reasonable $110.

  • Your MoneyMore>>

  • OKCupid, Facebook not alone in studying consumers

    OKCupid, Facebook not alone in studying consumers

    Tuesday, July 29 2014 4:51 PM EDT2014-07-29 20:51:44 GMT
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
  • New York's microbrew industry growing

    New York's microbrew industry growing

    Monday, July 28 2014 8:39 PM EDT2014-07-29 00:39:52 GMT
    Local and small beer brewing companies have something to toast. The Brewers Association says microbrew sales grew in the first half of this year; up 18 percent over the same period last year. This comes at a time when overall domestic beer consumption is flat.Ethan Long, one of the owners of the Rockaway Brewing Company in Long Island City, started brewing beer two years ago.
    Local and small beer brewing companies have something to toast. The Brewers Association says microbrew sales grew in the first half of this year; up 18 percent over the same period last year. This comes at a time when overall domestic beer consumption is flat.Ethan Long, one of the owners of the Rockaway Brewing Company in Long Island City, started brewing beer two years ago.
  • Maryland casino to interview workers from closing Atlantic City casinos

    Md. casino eyes workers from closing Atlantic City casinos

    Friday, July 25 2014 4:32 PM EDT2014-07-25 20:32:23 GMT
    AP photoAP photo
    A Maryland casino is looking to hire some of the soon-to-be-jobless Atlantic City casino workers. Maryland Live! is holding job fairs next week at the Sheraton hotel across from the Atlantic City Convention Center. The Hanover, Maryland casino held a similar recruitment effort in January when The Atlantic Club shut down.
    A Maryland casino is looking to hire some of the soon-to-be-jobless Atlantic City casino workers. Maryland Live! is holding job fairs next week at the Sheraton hotel across from the Atlantic City Convention Center. The Hanover, Maryland casino held a similar recruitment effort in January when The Atlantic Club shut down.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices