Team dealerships take on AutoNation brand - KMSP-TV

Team dealerships take on AutoNation brand

Posted: Updated:
Twelve metro Atlanta area Team dealerships will be rebranded as AutoNation. Twelve metro Atlanta area Team dealerships will be rebranded as AutoNation.
ATLANTA -

Atlanta's largest auto dealership group has a new name, and it's AutoNation.  President/COO Mike Maroone and CEO Mike Jackson celebrated the change in brand with employees in Atlanta on Tuesday.  

Twelve Team franchises around the metro Atlanta area will now become part of the AutoNation brand.  The Fort Lauderdale retailer—America's largest—is swapping out regional brand names in 17 markets across the country for the single AutoNation brand.  Locally, Team dealerships sell Nissan, Chevrolet, Ford, Honda, Hyundai, Toyota, Scion and FIAT.

In February, the company announced that over 200 franchises would be branded under the unified AutoNation name from coast to coast by the end of June.  Jackson and Maroone were joined by 550 company employees for the Atlanta market's rebranding event. 

"I think it's a once-in-a-lifetime opportunity, to launch the first ever, coast-to-coast auto retail brand—it's a unique moment in time," Maroone told FOX 5.

AutoNation and sells nearly 500,000 vehicles each year and has revenue of over $15 billion.  AutoNation has 59 stores and 66 franchises.

CLICK ON THE VIDEO ABOVE TO HEAR FROM PRESIDENT MIKE MAROONE.

On the web: AutoNation.com

  • More Money NewsMore>>

  • Tech Check: Cyber Monday

    Tech Check: Cyber Monday

    Sunday, August 17 2014 10:07 PM EDT2014-08-18 02:07:29 GMT
    The Monday after Black Friday is traditionally called Cyber Monday in the retail world. That is the busiest online shopping day of the year.
    The Monday after Black Friday is traditionally called Cyber Monday in the retail world. That is the busiest online shopping day of the year.
  • Tech Check: Back-to-school apps

    Tech Check: Back-to-school apps

    Sunday, August 17 2014 10:05 PM EDT2014-08-18 02:05:35 GMT
    A smartphone won't do your student's homework for them, but it might help.  In fact, there are a few apps that both students and parents might want to consider this school year.
    A smartphone won't do your student's homework for them, but it might help.  In fact, there are a few apps that both students and parents might want to consider this school year.
  • Tech Check: Tablet vs. Laptop for back-to-school

    Tech Check: Tablet vs. Laptop for back-to-school

    Sunday, August 17 2014 10:05 PM EDT2014-08-18 02:05:34 GMT
    It is a debate between what type of technology you need to get for your student. The question now, should you get a laptop or a tablet?
    It is a debate between what type of technology you need to get for your student. The question now, should you get a laptop or a tablet?
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices