Budweiser to sell bowtie-shaped can - KMSP-TV

Budweiser to sell bowtie-shaped can

Posted: Updated:
NEW YORK (MYFOXNY) -

Budweiser will start selling a bowtie-shaped aluminum can that mirrors Budweiser's bowtie logo.

It will become available in a special 8-pack on store shelves nationwide beginning May 6.

The can has been in development since 2010 and will be available only in the United States.

"This can is incomparable, like nothing you've ever seen before," said Pat McGauley, the company's vice president of innovation.

To make the can, engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser's can-making facility in Newburgh, N.Y.

The Newburgh plant, about 60 miles north of New York City, is where the cans will be shaped using a 16-step process.

An initial run of more than 10 million bowtie cans were produced in Newburgh.   An additional 8 million cans are scheduled to be produced this month.

Due to the can's slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.

Anheuser-Busch says it is also test marketing a 25-ounce can that replaces a 24-ounce serving.

  • New York State NewsNew York State NewsMore>>

  • Brand names in NY standardized tests vex parents

    Brand names in NY standardized tests vex parents

    Monday, April 21 2014 6:43 AM EDT2014-04-21 10:43:41 GMT
    "Just Do It" has been a familiar Nike slogan for years, but now parents are wondering what it was doing on some of New York's Common Core standardized English tests.
    "Just Do It" has been a familiar Nike slogan for years, but now parents are wondering what it was doing on some of New York's Common Core standardized English tests.
  • Fort Drum soldier fatally wounded in Afghanistan

    Fort Drum soldier fatally wounded in Afghanistan

    Thursday, April 17 2014 3:12 PM EDT2014-04-17 19:12:36 GMT
    U.S. Army photoU.S. Army photo
    A soldier from Fort Drum in northern New York has died from wounds suffered in combat in Afghanistan, the Department of Defense announced. Spc. Kerry M. G. Danyluk, 27, of Cuero, Texas, was wounded during a firefight with insurgents in Pul-e-Alam, Logar province on April 12, 2014, the Pentagon said. The military flew him to Landstuhl Regional Medical Center in Germany, where he died three days later.
    A soldier from Fort Drum in northern New York has died from wounds suffered in combat in Afghanistan, the Department of Defense announced. Spc. Kerry M. G. Danyluk, 27, of Cuero, Texas, was wounded during a firefight with insurgents in Pul-e-Alam, Logar province on April 12, 2014, the Pentagon said. The military flew him to Landstuhl Regional Medical Center in Germany, where he died three days later.
  • Harlem politician Basil Paterson dead

    Harlem politician Basil Paterson dead

    Thursday, April 17 2014 8:41 AM EDT2014-04-17 12:41:03 GMT
    Basil Paterson, the father of former New York Governor David Paterson, died Wednesday night at the age of 87. The trailblazing Democratic politician from Harlem served in the state Senate, as deputy mayor of New York City, as secretary of state of New York and was appointed by the New York Senate as a commissioner of the Port Authority of NY and NJ. In 1970, he ran for lieutenant governor, the second black nominee of a major party for statewide office in New York.
    Basil Paterson, the father of former New York Governor David Paterson, died Wednesday night at the age of 87. The trailblazing Democratic politician from Harlem served in the state Senate, as deputy mayor of New York City, as secretary of state of New York and was appointed by the New York Senate as a commissioner of the Port Authority of NY and NJ. In 1970, he ran for lieutenant governor, the second black nominee of a major party for statewide office in New York.
Powered by WorldNow

KMSP-TV
11358 Viking Drive
Eden Prairie, MN 55344

Phone: (952) 944-9999
Fax: (952) 942-0455

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices