For the first time since it opened in 2010, Target Field played host to Opening Day and yes the weather was less than ideal, but the franchise once known for its clever marketing campaigns fell absolutely flat from a vibe perspective.
Want fans to be passionate about your product?
Show them you are passionate about it yourself!
For those reported 38,282 in attendance that made it through the wind chill, they had no primer on the plaza to help them get ready for the game. No music, no beverages (warm or cold), one lone inflatable game and five costumed mascots provided by Target. Come to think of it, I don't recall seeing the official mascot T.C. on the plaza. Come on, where's the excitement?
Everything about the game of baseball takes patience. For an activity that has about 15 minutes of actual action in a three hour period, there is nothing quick about the national pastime. The season is nearly double that of basketball and hockey and while sitting outdoors on a summer night is about as good as it gets, there is supposed to be something special about Opening Day.
The franchise did continue their annual "breakfast on the plaza", but I mean really, when is the last time you got really fired up at a McDonalds drive thru picking up an Egg McMuffin?
The team lost their opening game and will most likely spend their entire season below the .500 mark. The one day where fans have a glimmer of hope is the first day of the season. Why not give them something at least for one day for which to be excited about.
The Twins gave them a welcome that was colder than the actual temperature. Maybe like the team, they will do better next year. I have plenty of ideas, three come to mind immediately. Nothing says party like music, beer and throwing things. With that, I give you three ways to spice up the 2014 Twins home opener.
2014 Home Opener on the Plaza
Dunk Tank- Staffed by local meteorologists. Come on! This makes too much sense. If the weather is 22 degrees, who wouldn't want to send Ian Leonard into a cold drink?
Traveling Tap Races- Set up a course around Target Field and let fans race around the stadium. That would make for some amazing video (6-drink minimum)
KFAN's Meatsauce Karaoke Contest- Those familiar with the vocal abilities of the tone-deaf Sauce will appreciate this one. The winner would win a duet with said Sauce that would include Pink's "Just give me a reason". I hope Reusse wins! Those two doing a duet might be the best thing in music since Milli-Vanilli. Your thoughts?