GOP MAKEOVER? RNC chairman seeks top-to-bottom retool - KMSP-TV

GOP MAKEOVER? RNC chairman seeks top-to-bottom retool

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The chairman of the Republican National Committee made headlines on Monday by saying his party needs a major makeover if it wants to compete in national elections.

Reince Priebus is calling for a top-to-bottom retooling of the party that includes:

  • A $10 million expenditure to begin a bottom-up outreach effort to minority communities
  • Reworking the presidential primary system to produce the party's nominee earlier in the year
  • Possibly moving away from the fight of social issues like gay marriage.

Priebus made the suggestion on Monday morning at the Conservative Political Action Conference (CPAC).

"It all goes back to what our moms used to tell us: It's not just what we say; it's how we say it. The promise of opportunity will be our message, and a spirit of optimism will infuse everything that we do," he said.

A report done by the Republican Party was also released and it's synopsis is: the GOP is too old, too white, and too insular to win national contests.

The 100-page report acknowledges the party's messaging problems, identifies structural setbacks to the primary calendar and spells out how to target specific demographic groups that voted overwhelmingly for Democrats in 2012. Mitt Romney lost among every demographic except white men.

"Public perception of the party is at record lows," the report states. "Young voters are increasingly rolling their eyes at what the Party represents, and many minorities wrongly think that Republicans do not like them or want them in the country. When someone rolls their eyes at us, they are not likely to open their ears to us."

The other big news coming out of CPAC was the complete shift in support for gay marriage. Opponents of gay rights spoke to a nearly empty room while supporters had a standing room–only crowd.

"There are a few in our movement who just don't like gay people. In 2013, that just isn't OK in America anymore," said GOProud executive director Jimmy LaSalvia.

FOX 9 News spoke with Republican Strategist Brian McClung, president of McClung PR, about what the GOP can do to make itself over and whether it will be in a position to win seats -- and possibly the presidency -- in 0216.

Watch the video for more information.

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