Vail Resorts Inc. is set to invest $10 million in Afton Alps citing major improvements to the Twin Cities ski area by next season.
The Colorado company announced in December that it was buying Afton Alps and well as Mount Brighton ski area outside of Detroit, and will also put $10 million toward that project. Vail Resorts is targeting major urban ski areas to bring better skiing to residents' own backyards, and to offer access to nine resorts out West.
Improvements include the snowmaking at Afton to extend the season on both ends, improve snow surfacing, terrain parks and modernize base area facilities.
"We're thrilled that Afton Alps is now a part of our family of resorts," executive vice president and chief marketing officer of Vail Resorts Kirsten Lynch said in a press release. "It's a very special place steeped in snow sports tradition and we intend to honor that legacy by bringing additional enhancements to the ski area and creating more value for Minnesota skiers and riders in their season pass choices."
The Epic Local Pass is one option for $529 that offers unlimited skiing at Afton Alps, as well as at Breckenridge, Keystone and Arapahoe Basin with some restrictions at Heavenly, Northstar and Kirkwood. The Afton Alps pass that only allows access on site is $399.