The blackout during Super Bowl 47 lasted about 35 minutes and did wonders or advertisers.
Digital marketing done by many companies during the blackout was "fantastic," said tech expert Shelly Palmer.
"There was an awful lot of Twitter in velocity in mass… The Super Bowl ads that were available in preview saw a 600 percent increase in recall. So when people say you skip ads but here you have ads becoming content. Then you had Twitter to the mix and you have people talking about the Brand Bowl, it's pretty impressive."
Friday, May 24 2013 11:24 AM EDT2013-05-24 15:24:03 GMT
The music was pumping at Jenkinson's Boardwalk in Point Pleasant Beach on Friday morning.
The music was pumping at Jenkinson's Boardwalk in Point Pleasant Beach on Friday morning. Singer and heartthrob Ed Sheeran performed to a packed bar. Singer and pianist Sara Bareilles later took the mic all before 10 a.m.
Friday, May 24 2013 10:45 AM EDT2013-05-24 14:45:27 GMT
NASCAR racing legends and brothers Darrell and Michael Waltrip preview the holiday weekend's Coca-Cola 600 from Charlotte Motor Speedway in North Carolina.
NASCAR racing legends and brothers Darrell and Michael Waltrip preview the holiday weekend's Coca-Cola 600 from Charlotte Motor Speedway in North Carolina. The race is set for Sunday at 6 p.m. on FOX 5.
Friday, May 24 2013 9:56 AM EDT2013-05-24 13:56:09 GMT
American Idol is just the beginning of a long road for many of the singing competition's finalists. Third place finisher Angie Miller spoke about her plans for the future on Friday.
American Idol is just the beginning of a long road for many of the singing competition's finalists. Third place finisher Angie Miller spoke about her plans for the future on Friday.
Friday, May 24 2013 9:20 AM EDT2013-05-24 13:20:59 GMT
Greg Kelly has apologized to Rosanna Scotto for accidentally hurling a hula hoop at her face. There were no serious injuries only angry stares from Ro to Greg for a careless mistake.
Greg Kelly has apologized to Rosanna Scotto for accidentally hurling a hula hoop at her face. There were no serious injuries only angry stares from Ro to Greg for a careless mistake. Greg made a point of apologizing on-air Friday by repeatedly talking about and also replaying the incident which happened on live television.
Thursday, May 23 2013 10:17 PM EDT2013-05-24 02:17:32 GMT
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
Thursday, May 23 2013 12:51 PM EDT2013-05-23 16:51:10 GMT
NY Post celebrity real estate columnist Jennifer Gould Keil dishes on NY Yankee Alex Rodriguez's Florida pad and actor Bill Murray's Greenwich Village duplex.
NY Post celebrity real estate columnist Jennifer Gould Keil dishes on NY Yankee Alex Rodriguez's Florida pad and actor Bill Murray's Greenwich Village duplex.
Thursday, May 23 2013 12:00 PM EDT2013-05-23 16:00:47 GMT
Greg Kelly and Duke Castiglione are at it again. The on-going rivalry between the duo was played out on the hockey rink at Madison Square Garden. NY Rangers legend Adam Graves was on hand for the face-off.
Greg Kelly and Duke Castiglione are at it again. The on-going rivalry between the duo was played out on the hockey rink at Madison Square Garden. NY Rangers legend Adam Graves was on hand for the face-off.
Thursday, May 23 2013 10:05 AM EDT2013-05-23 14:05:22 GMT
Playing with a hula hoops is making its way into the exercise regimes of some of the most enviable bodies in Hollywood. Rosanna and Greg gave it a go on Thursday.
Playing with a hula hoops is making its way into the exercise regimes of some of the most enviable bodies in Hollywood. Rosanna and Greg gave it a go on Thursday.
