While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing against each other on advertising's biggest stage. And they're doing so by pulling out the most persuasive tools of their trade.
The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in.
Here are some ad highlights:
Among the commercials we've selected to the left, which one was your favorite?
Thank you for participating in our poll. Here are the results so far: