1/11: Media Analyst - KMSP-TV

1/11: Media Analyst

Posted: Updated:

Mediaocean, the acknowledged leader in systems and software for the advertising industry, is looking for a high-impact Media Analyst to join our M|Buy team in Chicago!

M|Buy is revolutionizing the way the advertising industry buys, plans and analyzes media. However, a revolution can not happen without dedicated people to support and enhance it. Are you a Marketing / Advertising graduate or someone with 1-2 years experience with a passion for media? If so, then this could be the role for you!

What you'll do

• Design and develop reporting and analytics to support key internal and external customers

• Provide ongoing reporting and measurements across various marketing channels

• Pull demographic market research as required including broadcast coverage maps, CPP's, CPM's, R&F, auditing of circulations, etc.

• Assist with meeting preparation tasks (materials, presentations, campaign recaps, etc)

• Implement metrics related to marketing campaigns and projects

• Maintain standard marketing dashboard of key performance metrics and ensure accuracy and timely updates

• Other duties as defined by M|Buy Manager/Management

What you'll bring to the job

• Bachelor's Degree in Marketing or related field required.

• A thorough background in traditional broadcast (Radio, Cable, or TV) media.

• An understanding of the difference between media planning & buying

• Passionate about the media and advertising industry!

• Excellent organizational and planning skills

• Excellent problem-solver with substantial knowledge of statistics and analytics

• Superior research skills

• Strong interpersonal skills

• An ability to communicate and interact with all levels of internal management, clients and team members

• Self-managed and motivated with a can do, positive attitude

• Proficiency in Excel, Word and PowerPoint

What we'd also like to see

• Someone passionate about the effects of media campaigns to response

• Comfortability working in various databases/resources and presenting research data and findings in a formal written or verbal presentation

• Knowledge / practical use of quality assurance practices

What next? If you're ready to be part of something exciting, please apply online.

 Click Here to Apply

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