Beer taps at the University of Minnesota's TCF Bank Stadium
MINNEAPOLIS (KMSP) -
The University of Minnesota more than doubled its projected alcohol sales at Saturday's Gophers football opener at TCF Bank Stadium.
The university reports 15,327 servings of beer and wine were sold at Saturday's game, beating the athletic department's goal of 7,000. Gross sales totaled approximately $111,000.
Most of the alcohol servings (13,118) came from the general seating area, with premium seats accounting for 2,209 purchases.
The university is due a commission from alcohol sales at each of the Gophers' seven games at TCF Bank Stadium this season. The rest of the money covers product cost, employee wages and sales tax.
Wait times at most beer lines averaged six to twelve minutes.
Alcohol sales at Gophers games start one hour before kickoff, and fans are limited to two drinks per person. No hard liquor is available, and beer costs $7.25 per serving.
Beer options will include Miller Lite, Summit and Grain Belt.