In many key swing states, both presidential candidates are spending millions to get the attention of women voters. President Barack Obama was the first to strike with a new ad, and that has many wondering if women will decide who wins the White House in November.
FOX 9 News invited Ember Reichgott Jung, a Democrat and former state senator, and U.S. Rep. Jennifer Loon, a Republican from Eden Prairie, to talk about the impact women voters will have in this election.
Women's health issues have been in the news an awful lot this year, and both candidates are certainly trying to capitalize on that -- but polls show that women are more focused on the economy right now.
The candidates and their allies have combined to spend roughly $25 million in television advertising in Colorado, split nearly evenly between the two.
Polls also show that women are the ones who typically run the household, pay the bills, and run errands, so if Obama does not run on the economy as Romney has, could it hurt him?
So far, Obama has stirred passions among Colorado women by stoking fears about abortion rights, spending the past few weeks sharply criticizing Romney for proposing to eliminate funding for Planned Parenthood and opposing the Supreme Court's landmark Roe v. Wade decision.
Does Romney risk turning women voters away if conservatives continue to push hot-button issues regarding women's health? Romney's response to Obama's attack ads has been to pay for mail and automated calls in Colorado decrying Obama's handling of the sluggish economy's effect on women.
In June, an poll conducted by the Associated Press found that 55 percent of college-educated women back Obama, and 40 percent support Romney.