No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City's subway and bus fare cards.
The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.
MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.
They'll generate extra revenue for the agency to balance government cuts and rising costs.
Ads have appeared on MetroCards for years - on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.
The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.
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Wednesday, May 22 2013 7:44 PM EDT2013-05-22 23:44:14 GMT
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
New Jersey officials have seized inventory and demanded records from 29 bars and restaurants, nearly half of them TGI Fridays, that they say sold low-quality liquor to patrons who thought they were buying premium brands.
Wednesday, May 22 2013 6:29 PM EDT2013-05-22 22:29:45 GMT
Authorities say two New York City men and a New Jersey man kidnapped another man off a Queens street in broad daylight and held him for over a month, demanding $3 million from his family.
Authorities say two New York City men and a New Jersey man kidnapped another man off a Queens street in broad daylight and held him for over a month, demanding $3 million from his family.
Wednesday, May 22 2013 6:15 PM EDT2013-05-22 22:15:21 GMT
An Army soldier has been charged with secretly photographing and videotaping women at the U.S. Military Academy at West Point, including in a bathroom.
An Army soldier has been charged with secretly photographing and videotaping women at the U.S. Military Academy at West Point, including in a bathroom.
Wednesday, May 22 2013 1:00 PM EDT2013-05-22 17:00:29 GMT
An emotional funeral service has been held for a Hofstra University student who was accidentally shot by police.
An emotional funeral service has been held for a Hofstra University student who was accidentally shot by police. Andrea Rebello's family followed the pastor Wednesday as he led her white cloth-draped coffin to the altar at St. Teresa of Avila Church in Sleepy Hollow, N.Y.
Wednesday, May 22 2013 12:55 PM EDT2013-05-22 16:55:01 GMT
Jersey shore town is celebrating a milestone as it rebuilds from Superstorm Sandy. Belmar officials will reopen their 1.3-mile boardwalk that was destroyed by the October storm.
Jersey shore town is celebrating a milestone as it rebuilds from Superstorm Sandy. Belmar officials will reopen their 1.3-mile boardwalk that was destroyed by the October storm.
Wednesday, May 22 2013 12:27 PM EDT2013-05-22 16:27:26 GMT
Black and Hispanic men are more likely to be stopped in the Bronx and Brooklyn than other boroughs, according to an analysis of police street stop data released Wednesday by the New York Civil Liberties Union.
Black and Hispanic men are more likely to be stopped in the Bronx and Brooklyn than other boroughs, according to an analysis of police street stop data released Wednesday by the New York Civil Liberties Union.
Wednesday, May 22 2013 12:10 PM EDT2013-05-22 16:10:42 GMT
The NYPD arrested a suspect in the latest anti-gay attack in the city, said police.
The NYPD arrested a suspect in the latest anti-gay attack in the city, said police. The incident Monday night involved two men, who police say, had met at the Bowery Mission and went out drinking together in the East Village. Roman Gornell, 39, was arrested on Wednesday.
