Source: The Wall Street Journal
The Service Employees International Union and the top super PAC supporting President Barack Obama are teaming up to launch a $4 million Spanish-language ad campaign targeting Mitt Romney.
The radio and TV ad buy will begin this week and air through the summer in three swing states where the Hispanic vote will be important: Colorado, Nevada and Florida.
Romney has also been putting in place efforts to reach Hispanic voters. His campaign recently produced a Web video highlighting unemployment among Hispanic workers.
The SEIU and the pro-Obama super PAC, Priorities USA Action, said the goal of the new ad is to demonstrate that Romney has a "vision for the country that would benefit the wealthiest at the expense of Latinos and other working families."
The ad, entitled "Mitt Romney: En Sus Propias Palabras" (Mitt Romney: In His Own Words), invokes the Republican candidate's business career, in particular his tenure at Bain Capital.
"What about us? He's not thinking about us," a woman in the ad says of Romney, according to an English translation released by SEIU and the Obama campaign.
"He is ... just thinking about those that have made money already," the woman says.
Romney has said that companies fostered by Bain investments created tens of thousands of jobs. Some of Obama's fellow Democrats have criticized the president for attacking Bain.