The iPad debuted in April 2010, creating a viable market for tablets in the US and elsewhere. Now, just two years later, that market has reached critical mass.
This according to new research from comScore, which finds that nearly a quarter of all US smartphone owners possess a tablet as well.
Tablet adoption among smartphone users is exploding. During the three-month period ending this April, some 23.6 percent of US smartphone owners also reported using a tablet. That is more than double the number that claimed to do so during the same period last year.
And what of tablet usage among feature phone owners? It remains relatively low -- though it too is charting extraordinary growth.
During the three-month period ended in April, 10.4 percent of feature phone owners reported using a tablet. During the same period a year prior? 2.3 percent.