Disney bans junk food sponsors - KMSP-TV

Disney is banning junk food advertising and sponsorships from its TV channels, radio stations and websites intended for children as part of a company pledge.

The Walt Disney Company's new guidelines will take effect in 2015 once existing advertising agreements expire.

The junk food marketing ban means kids watching Saturday morning cartoons on the company's ABC stations won't see fast food or sugary cereal ads that fall short of Disney's nutrition standards.

In 2006, the Better Business Bureau and major food companies launched the Children's Food and Beverage Advertising Initiative, which is intended to encourage healthier food choices.

Information from the Associated Press was used in this report