The name-calling, negativity and muckraking have a local businessman starting a campaign against negative political campaign ads.
The Wesleyan Media Project found that 9 percent of political ads were negative in 2008. This year at the same point, 70 percent of the ads are negative.
Most studies show negative ads work even though people don't like them, and LIFETIME CEO Bahram Akradi says voters shouldn't take it anymore. That's why he created a video campaign urging voters to let politicians know that they have to change their tone if they want to get elected.
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