Future Vikings stadium name comes with high expectations - KMSP-TV

Future Vikings stadium name comes with high expectations

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Soon enough, Hubert Humphrey's name will be gone from the Metrodome, and so will Mall of America Field.

When the Minnesota Vikings agreed to kick in an additional $50 million, the team secured all naming rights to their future stadium – a pricetag that could reflect the team's performance.

MIX 108 Duluth radio DJ Tony Hart has come up with some tongue in cheek possibilities: 3M Post-It Note Stadium, the Land O'Lakes Butter Dome, or how about Hormel Spam Stadium?

But there are plenty of real life punch lines in the naming rights hall of shame. Remember Enron Field in Houston, Wachovia in Philly, MCI Worldcom in DC, and United Center in Chicago? Those companies all bought expensive naming rights, then went bankrupt.

Target executives were present during some of the stadium negotiations. A company spokesperson wouldn't say if they're interested in the triple crown of naming rights.

Target is already the only company with their bulls eye on two venues in the same city, paying a reported $5 million a year for Target Field and $1.25 million for Target Center.

By comparison, Xcel Energy Center naming rights go for $3 million a year, and The Bank is considered a bargain for TCF at $1.4 million a year.

But with taxpayers picking up half the cost of a billion dollar stadium, there's a certain expectation. It may not be called a People's Stadium, but it better be something good.

Part of the Vikings stadium bill is a confidentiality clause that will allow the Vikings to keep their naming rights deal private. That's not unusual, but usually word leaks out.

Naming rights are customarily 20 to 30 year deals, but half the money is usually delivered up front.

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